best - in - class people practices. The Group’s HR processes are replicated seamlessly across businesses spread over 20 countries. Strong orientation to continuous personal and professional growth, challenging canvas, feeling of ownership, values driven work culture and quality of life, are just some of the elements that have catapulted the Group to be the top employer in 2007.

Says Mr. Kumar Mangalam Birla, Chairman, Aditya Birla Group, “The broad philosophy of our company as an employer is to empower and to enrich and as part of that there are a couple of things.

First, it is very important for people to trust the organisation that they work for unflinchingly and in any situation.

Second, we are a meritocracy. People know wherever they are in the organisation they are not lost. If they have merit, then on the basis of that merit alone they will bubble up to the top of the organisation.

Third, the fact that we offer many opportunities within the same Group. So you could want to be doing BPO in Canada for the first few years, you could be wanting to work in Australia in mines, you could be wanting to work in Atlanta heading the strategy function for the world’s largest rolling company. You will have all of these opportunities and more within the same organisation without having to change from one organisation to another.”