The
Financial Express
20 December 2008
Dr.
Santrupt B Misra, Director, Aditya Birla
Management Corporation, is referred to as
a maestro of people craft. Misra is responsible
for human resources at the $28 billion conglomerate,
Aditya Birla Group, which has a workforce
of 1,25,000 employees belonging to 25 different
nationalities. He also wears the hat for the
Groups Corporate
Information Technology function, which
consists of blue-chip companies like Grasim,
Aditya
Birla Nuvo and Hindalco.
In an interview with FEs Smita
Joshi Saha, Dr. Misra tells how the Group
has braced itself for the challenges which
lie ahead. Excerpts:
Are
HR managers feeling the pressure, as the
cost-cutting decisions being taken by most
companies are increasingly scrutinising
HR managers on different process-related
issues?
Yes, like everyone else, HR is also called
upon to make its own reduction in these
times. HRs role in a downturn becomes
more significant in businesses where employment
cost is a significant percentage of operating
expenses. If there is an expectation for
some reduction in cost from HR, then you
have to find ways to do it without impacting
your employer brand.
Secondly,
downturn is an opportunity for HR to question
your HR expenses. The other role of HR managers
during a downturn is to keep the employee
morale up because everyday the news of pink
slips and lay-offs are being heard and read
about and there is a doom and gloom story
which makes the employees nervous and brings
down their morale.
How
do you boost employee morale in the current
scenario?
One way is by communicating and giving people
a realistic picture and giving them assurance
that the senior leadership team is in control.
That they have a game plan. But whatever
you communicate will matter only when your
employees have a degree of faith in the
management. Downturns are times that are
very fertile for rumours and hence you have
got to extend credible support to keep up
peoples morale.
Dont
you think boosting employee morale is a
challenge when bonuses and increments are
not a part of it?
Yes, it is, but I think that is what leadership
challenge is all about. One has to communicate
to people that tough times dont last
but tough people and tough companies do
and will have a better future to look forward
to. We could have been in a worse situation
if we would not have taken measures six
months ago. If those kinds of messages go
out, people feel reassured.
What
are the kinds of queries you receive from
your employees about the current scenario?
Personally I have been fielding many queries
like how bad is the situation, when will
it improve, are we thinking of downsizing,
are we thinking of salary cuts, is there
a freeze on hiring, etc. You will have to
answer questions not only from the employees,
but also from partner institutions like
B-schools, search firms etc. My responses
have been honest. If everything else that
is done is unable to keep us afloat, then
we may have to do some of it. Large-scale
downsizing, large-scale salary cuts, and
large-scale freezing will be last resorts.
How
do companies such as yours decide on lay-offs?
There are many criteria like checking their
performance, is the function over-staffed,
do I see an enforceable future in redeploying
the person, etc. I would like to protect
a long serving employee more than an employee
who is relatively new.
So
far how many employees have you let go and
from which businesses?
Weve conducted formal downsizing of
about 50-60 people in metals and IT/ITeS
businesses. But 80 per cent of our businesses
are safe and 20 per cent may have some challenges
that could have trouble. Commodities companies
in general may have to struggle a little
longer but will bounce back when consumer
demand picks up. Next few months will not
be uniformly bad for every sector but financial
services and textile may take longer to
come out of the downturn.
What
are your hiring plans?
Sectors that stay on the growth path will
continue to hire. So far we have planned
hiring for about 400 people in management
positions.
What
kind of investment does the Group makes
in its employees?
We invest in hospitals, schools, entertainment,
internet connection, etc. Training and re-training
are also emphasised, from e-learning to
leadership development and other courses.
Our employees can pursue MBA through an
e-MBA that we provide. In addition, we give
our employees an opportunity to work on
international assignments, rotational assignments
and new segments of business.
What
is the biggest challenge for you?
My biggest challenge is to create a cohesive
and coherent HR strategy that ties together
this global conglomerate of 14 different
businesses. More contextually, our challenge
is to ensure that we have the right leaders
in key positions to tide over the economic
challenge.
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