The
Economic Times
20 May 2009
Mr. Kumar Mangalam Birla is hopeful that
joint efforts of the Hindalco-Novelis team
will help Novelis sail through
The
Novelis acquisition, along with Corus and
Jaguar-Land Rover, was symbolic of the fierce
aggression some Indian companies displayed
at the height of the bull run. Though, unlike
the other two, Novelis has managed to refinance
its debt, it's still an open question if the
acquisition will succeed in the long run.
On another front, the Aditya Birla Group recently
initiated a top-level reshuffle aimed at retaining
some of its senior executives who had just
retired. At a more strategic level, the Group's
Chairman Mr. Kumar Mangalam Birla has decided
to drive the Group's financial services business
(insurance, AMC, broking) as a new growth
area for the $29-billion conglomerate that
earns more than half of its revenue from outside
India. ET
met Mr. Birla in his office last week for
an exclusive interaction. He later provided
written answers to a few follow-up questions.
The entire interview was completed before
the announcement of election results on Saturday.
On
second thoughts, do you think Novelis
was the right thing to do?
It was absolutely the right decision. Yes,
we could have bought it cheaper had I bought
it now. But you cannot time the market.
In India, we are not used to seeing investments
of this scale...so it will take time to
understand. The fundamental reasons for
which we acquired Novelis - global market
leadership, cutting-edge technology, going
up the value chain in the largest segment
of value-added products and a highly-competent
team - remain unchanged. However, Novelis
has been impacted negatively, especially
due to the fall in markets in North America
and Europe in the past two quarters. Our
Hindalco-Novelis teams are working hard
to take appropriate action. I remain very
confident, that the inherent strengths of
Novelis will see it through the next two
years. Our commitment to Novelis is unflinching.
The
world economy is going through a bad patch.
How is the Group coping?
In 2008-09, the world economic order
witnessed collapse, upheaval. It is a truism
that tough times don't last, tough people
do. At a time like this, we constantly remind
ourselves that our collective endeavour
is to build businesses for the long haul.
In the past too, there have been sharp swings
in business cycles and there will
be more of these in the future, though hopefully
not of the magnitude and ferociousness we
are seeing now. And each time in the past,
we have come out of the storm, fitter and
stronger. Even today, we are handling the
pressures with tough-mindedness and tenacity,
knowing well that this storm too shall pass.
Our
businesses are inherently strong on fundamentals,
be it cost of manufacturing per unit, capex
cost per unit, cost and quality of our service
businesses, as the case may be. That cost
gives us an edge only in the commodity business
and not in the service business is a myth
that has now been shattered. We are very
fortunate to have with us people with integrity,
whose commitment remains unflinching, even
in the face of adversity. Examples of excellence
achieved through sheer grit and determination,
unrelenting effort and superior levels of
competence have been, and are, in our case,
not sporadic, but a constant feature over
the years.
Which are the sectors which have started
doing better?
Textiles and metals. In fact, textiles was
the worst hit among all sectors. Cement
has also started doing well. But that's
mostly because of its own industry dynamics.
I think, monsoon will not impact the cement
demand this time. Last year, it had no impact.
Builders are making the largest money in
this value chain.
What
are the factors driving the metal industry?
China has started looking up because
of its construction activities. Automobiles
also have a little share in the growth of
the metal sector. However, this is not a
big turn. These are early signs of revival.
What
about your capex plans? Have they been impacted
because of the slowdown?
Not really. We had a lot of capex in
on-going projects, so we did not cancel
them. We have been investing heavily in
alumina, carbon black and cement projects.
How
is Hindalco
doing?
Our metal cash costs are in the top
15th percentile worldwide. Hindalco is the
lowest cost producer in India at $1,475
per tonne. 13 per cent of the world output
has already been slashed in the past few
months, and if the downturn continues, more
capacity closures could be expected. On
the other hand, Hindalco will increase production
by 10 per cent in the current financial
year.
As
regards our greenfield projects, there is
a total capex of approximately $1.7 billion,
our smelting capacity will increase from
0.5 million tonnes at present to seven million
tonnes over the four years; with three new
projects of 360,000 tonnes capacity each
going on stream. Our refining capacity will
increase from 1.7 million tonnes at present
to 6.15 million tonnes, with two greenfield
projects. These expansions will enable Hindalco
to operate at a cash cost of $1,000 per
tonne, against a global average of $1,606
per tonne. With the completion of all projects,
and assuming an LME of $2,000 per tonne,
we will be generating around $1.6 billion
of cash annually from operations.
Do
you consider Idea to be an integral business
of the Group?
Yes, it is. We have built it over a long
struggle.
Idea's
valuation is higher than parent Aditya
Birla Nuvo. Is that an anomaly?
Lots of subsidiaries are bigger than their
parents. There is nothing wrong in it.
Any
plans on divestment of the promoters' stake
in Idea? There is speculation that (South
African telco) MTN was interested...
I don't know whether MTN was interested.
But most of the global players keen to have
a presence in India should be interested
in Idea. But we are not talking to anyone.
Will
you be interested in taking a strategic
investor on board, in principle?
You can't say never in business. But
definitely we are not interested at this
point in time.
Is
there room for Telecom Malaysia to scale
up its stake?
They are not looking at this now. We
have clear understanding that we would discuss,
before any one of us increases stake.
What
about the fertiliser business? Is it up
for sale?
Not at all. It has a good capacity to
generate cash. And the (fertiliser) policy
may likely be changed now. I think, the
government will encourage fresh capacity
addition in the fertiliser business. With
fertiliser imports draining foreign exchange,
the government thinks it makes more sense
to encourage the industry to augment production.
Are
you creating a holding company structure
for financial services business?
We are looking to form a holding company
for the financial services business. We
have reached critical mass in this business.
Our AMC's market share has increased from
6.8 per cent in March 2008 to 9.5 per cent
in March 2009, moving our rank one notch
ahead to number five, in spite of
extremely difficult conditions in 2008-09.
Distribution is a key value driver for success
in this business and our AUM with top 20
distributors in the industry has grown 200
per cent.
In insurance, in terms of new business,
we have achieved a growth of 44 per cent,
compared with a growth rate of 6 per cent
of other private players while the industry
de-grew by 3 per cent. Consequently, our
market share has grown from 6.6 per cent
in March 2008 to 9 per cent in March 2009.
A lot of private equity players have shown
interest in participating in our financial
services business. We may not do (divest)
it now because its not a great time for
the capital markets. Potentially, it is
something that will happen.
What
is the status of L&T's 11.5 per cent
stake in UltraTech?
L&T is supposed to divest its stake
by December. We have a very comfortable
holding in UltraTech. Plus, we have the
right of first refusal. However, I think,
there is no pre-determined price, at which
the transaction should take place. But we
have agreements as to whom L&T could
sell the stake to they (L&T)
can't sell to a strategic investor and not
beyond a certain limit to a financial investor.
They can sell in the market but can't sell
a big chunk to one investor.
The
Group's principle is that all its businesses
should be among the top three players. Where
are you in financial
services and retail?
We are getting there in financial services.
In the past two years, our percentage increase
has been among the top players in the industry.
We are outpacing the industry...and in retail,
I think, we are very much in the top three
in our format of supermarts. Now, we are
going into hypermarts, with 30,000-40,000
sq feet of area. We are not buying real
estate for our retail properties. In the
past six months, we have re-negotiated almost
every property. Our rentals have come down
30-40 per cent in this period.
Do
you have plans to induct strategic investors
in retail?
We are not interested in inviting a
strategic partner. But we will be happy
to have a financial partner. We have received
lots of preliminary interest from investors.
We would be open to this idea. But I think,
guidelines should be clear.
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