Madura Garments, a division of Aditya Birla Nuvo is India's leading apparel retail company. It enjoys market leadership in the branded garments business through its power and popular lifestyle brands — Louis Philippe, Van Heusen, Allen Solly and Peter England. The company has also entered into a distribution agreement with the international brand Esprit and has opened exclusive brand outlets.

Madura Garments has exclusive showroom space which includes several large format brand outlets of world-class standards, providing top quality retail experience to the consumers. It also has a highly visible presence in large department and multi brand stores. The thrust is on brand building through development of innovative new merchandise, exciting communication campaigns and enhancing the product portfolio. The overall marketing strategy has been to move from a “Wardrobe" brand to a "Lifestyle" brand.

The company has won many coveted awards in the fashion world like the “Best Retailer of the Year, Best Apparel Company of the Year, Best Trouser Brand of the Year, Best Smart Casual Brand of the Year” etc., at well known fora such as the Reid and Taylor Awards and Images Fashion Awards.

To bolster its presence significantly in the exploding apparel retail sector, the company has started retailing its life style brand and affordable popular brands through two new formats – Madura Garments Lifestyle Retail Company Limited and Peter England Fashions and Retail Limited.