Until September 6, 2011, the company had set up 575 supermarkets and 11 hypermarkets. All the supermarkets are branded More. and the hypermarkets are branded More Megastore. The company has around 10,000 employees and has a pan-India presence. More. supermarkets are neighbourhood stores with the core proposition of offering value, convenience and trust to the customers and averaging 2,500 sq ft area. The hypermarkets are self-service superstores offering value and range in food and non-food products and services at a single location. Hypermarkets are located in large catchment areas and encourage mass consumption with discount prices and substantial depth of assortment with an average store size of 55,000 sq ft shopping area.

In May 2009 Aditya Birla Retail introduced a value proposition for its supermarkets and encapsulated it into a promise of giving its customers “Hamesha Extra” which has resonated with the consumer. “Hamesha Extra” is the core essence of More. It means customers will always feel that they have got something extra while shopping at More.

Within a short span of less than three years, More. has more than 3.2 million members as part of its loyalty programme. More. has also launched a huge range of private labels in food and grocery, staples and apparel which have already obtained a significant share of category as well as salience with the consumer.